Overview:

Maruti Textiles is a textile eCommerce platform focused on providing high-quality fabrics and garments to consumers. When I joined the team, the website had limited organic traffic and low visibility in paid search results. My goal was to improve both organic and paid search performance to drive more traffic and increase sales

Objective: Improve organic search visibility and increase website traffic.

Actions Taken:

• Keyword Research: Identified high-traffic keywords with a strong purchase intent related to textiles, fabrics, and garment buying.

• On-Page Optimization: Optimized meta tags, headers, and content for target keywords while maintaining a user-friendly experience.

• Technical SEO: Improved site speed, fixed broken links, and implemented structured data for better indexing.

• Content Strategy: Created blog posts and buying guides, targeting long-tail keywords relevant to Maruti Textiles' offerings.

• Backlink Building: Focused on acquiring high-quality backlinks from industry-related blogs and directories.

Results:

• Organic Traffic: Increased website traffic by 80% in 6 months.

• Keyword Rankings: Moved from page 3 to page 1 for top keywords like "buy fabrics online" and "textile stores in Sri Lanka."

• Conversions: Achieved a 60% increase in online sales, contributing significantly to overall business growth.

• Revenue Growth: Direct correlation between increased organic traffic and a 45% increase in overall revenue.

Objective: Increase visibility in paid search results and improve return on ad spend (ROAS).

Actions Taken:

• PPC Campaign Setup: Created Google Ads campaigns targeting high-converting keywords such as "buy cotton fabric online," "best textile online store," and "discount fabric store."

• Ad Copy & Landing Pages: Crafted compelling ad copy with strong calls to action and optimized landing pages to increase conversion rates.

• Budget Management: Optimized the daily budget allocation to focus on high-performing campaigns and keywords.

• Ad Extensions: Added site link extensions to direct users to product categories, increasing CTR.

• Remarketing: Set up remarketing campaigns to target users who visited the site but didn’t convert.

Results:

• CTR Improvement: Increased click-through rate by 35%, improving ad visibility and engagement.

• Cost per Click (CPC): Reduced CPC by 25% through continuous optimization.

• Conversions: Achieved a 50% increase in conversion rates from paid search ads.

• ROAS: A return on ad spend of 300%, meaning for every $1 spent on ads, $3 in revenue was generated.

By implementing a comprehensive SEO and SEM strategy, Maruti Textiles saw significant improvements in both organic search performance and paid advertising results. The combined efforts led to an 80% increase in website traffic, a 60% increase in sales, and a 300% return on ad spend. The results were achieved through a focus on user intent, high-quality content, and continuous optimization of both SEO and PPC efforts.