Objective: Improve organic search visibility and increase website traffic.

Actions Taken:

• Keyword Research: Identified high-traffic keywords with a strong purchase intent related to textiles, fabrics, and garment buying.

• On-Page Optimization: Optimized meta tags, headers, and content for target keywords while maintaining a user-friendly experience.

• Technical SEO: Improved site speed, fixed broken links, and implemented structured data for better indexing.

• Content Strategy: Created blog posts and buying guides, targeting long-tail keywords relevant to Maruti Textiles' offerings.

• Backlink Building: Focused on acquiring high-quality backlinks from industry-related blogs and directories.

Results:

• Organic Traffic: Increased website traffic by 80% in 6 months.

• Keyword Rankings: Moved from page 3 to page 1 for top keywords like "buy fabrics online" and "textile stores in Sri Lanka."

• Conversions: Achieved a 60% increase in online sales, contributing significantly to overall business growth.

• Revenue Growth: Direct correlation between increased organic traffic and a 45% increase in overall revenue.

Objective: Increase visibility in paid search results and improve return on ad spend (ROAS).

Actions Taken:

• PPC Campaign Setup: Created Google Ads campaigns targeting high-converting keywords such as "buy cotton fabric online," "best textile online store," and "discount fabric store."

• Ad Copy & Landing Pages: Crafted compelling ad copy with strong calls to action and optimized landing pages to increase conversion rates.

• Budget Management: Optimized the daily budget allocation to focus on high-performing campaigns and keywords.

• Ad Extensions: Added site link extensions to direct users to product categories, increasing CTR.

• Remarketing: Set up remarketing campaigns to target users who visited the site but didn’t convert.

Results:

• CTR Improvement: Increased click-through rate by 35%, improving ad visibility and engagement.

• Cost per Click (CPC): Reduced CPC by 25% through continuous optimization.

• Conversions: Achieved a 50% increase in conversion rates from paid search ads.

• ROAS: A return on ad spend of 300%, meaning for every $1 spent on ads, $3 in revenue was generated.

By implementing a comprehensive SEO and SEM strategy, Maruti Textiles saw significant improvements in both organic search performance and paid advertising results. The combined efforts led to an 80% increase in website traffic, a 60% increase in sales, and a 300% return on ad spend. The results were achieved through a focus on user intent, high-quality content, and continuous optimization of both SEO and PPC efforts.